Episode 5: How to save the planet and your pennies
On Episode 5, Jenny Costa (Rubies in the Rubble) and Jemma Finch (Stories Behind Things) join Jamz to discuss ways people can support environmentally-friendly lifestyles – without spending beyond their means.
As consumers become more conscious of the impact their purchasing habits have on the planet, we explore the areas people can make tangible differences to their carbon footprint – from the nature of fast fashion to waste reduction and smart shopping.
It’s a theme supported by research, too; almost 2 in 3 young adults (61%) are willing to spend more on a product if it comes from a sustainable brand (you can read more on this in the ‘Searching for meaning’ section of the Futureproof report).
Both Jenny and Jemma provide insight from two different industries – food and clothing – to shine a light on the growing prominence of ‘guilt-free consumption’, and how young people are engaging with brands that align closely with their own personal beliefs.